Many companies (even established ones) don’t take content creation seriously.
They decide what to post on their blog one month in advance (it’s not the worst scenario) and then start writing.
They want to drive customers from organic search results but often publish non-optimized content pieces with close to zero business value.
“It’s good for branding. We want to show who runs the business behind the scenes. We don’t have the capacity to work on these pieces now. Priorities, priorities, and priorities.” — That’s what people say, justifying their actions.
